When TherapeuticsMD was developing and releasing their birth control ring, the request from patients to have a reminder app wasn’t something that could be fulfilled internally.
When TherapeuticsMD developed and released their birth control ring, their patients’ #1 request was a reminder app. TherapeuticsMD didn’t have the internal capacity to perform proper discovery and delivery of the app.
They wanted a simple, straightforward tool to track a woman’s cycle, including inserting, removing, and re-inserting the birth control ring. For use with ANNOVERA (segesterone acetate and Ethinyl estradiol vaginal system). Rx only.
It would be a menstrual cycle calendar; simple, chic, and compatible with the ring. With options to choose how you visualize the calendar — a ring cycle format or a traditional monthly calendar — and plan when to insert, remove, and re-insert ANNOVERA.
With reminders for when to insert, remove, and re-insert ANNOVERA, and when to renew your prescription. With a variety of tones for alerts and a subtle, discreet option.