How An Innovative Women’s Healthcare Company Championed For Their Patients Freedom, With An App


When TherapeuticsMD was developing and releasing their birth control ring, the request from patients to have a reminder app wasn’t something that could be fulfilled internally.

The Challenge

When TherapeuticsMD developed and released their birth control ring, their patients’ 1 request was a reminder app. TherapeuticsMD didn’t have the internal capacity to perform proper discovery and delivery of the app.


  • They wanted a simple, straightforward tool to track a woman’s cycle, including inserting, removing, and re-inserting the birth control ring. For use with ANNOVERA (segesterone acetate and Ethinyl estradiol vaginal system). Rx only.It would be a menstrual cycle calendar; simple, chic, and compatible with the ring. With options to choose how you visualize the calendar — a ring cycle format or a traditional monthly calendar — and plan when to insert, remove, and re-insert ANNOVERA.With reminders for when to insert, remove, and re-insert ANNOVERA, and when to renew your prescription. With a variety of tones for alerts and a subtle, discreet option.

Ideate & Validate

  • We also wanted to provide information for frequently asked questions and on-device usage so we did.
  • There is an educational video and step-by-step guide preloaded on the app. The animated video explains key steps for how to use ANNOVERA. The step-by-step guide takes you through insertion and removal in more detail. Both are great resources to go back to as a reference.
  • We’ve compiled a list of the most common questions we get about ANNOVERA, and answered them the only way we know how - honestly and unapologetically, Have any questions? This is a good place to start looking for answers.


  • A fully functional birth control management app was developed in time to meet an aggressive timeline driven by the marketing campaign release date for the ANNOVERA Ring device and is still available for download on the Apple App Store.

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